Startup Growth and Customers
Finding product-market fit, winning first customers and building repeatable growth.
Growth is not a trick. It comes from building something people want and finding a channel that reaches them at a cost you can afford. These guides explain how to tell whether you have product-market fit, how to land your first customers without a marketing budget, and how to test growth ideas without fooling yourself.
Guides in this topic
- How to Find Product Market Fit: Signs and TestsHow to find product market fit and know when you have it: signs to watch, a simple survey, how long it takes, and what to do if the signs are not there yet.
- How to Get First Customers: 10, then 100, Without a BudgetHow to get first customers for your startup: find early adopters, run cold outreach, do things that don't scale, and reach 10 then 100 with little or no money.
- Startup Growth Hacks: Early-Stage Tactics and MetricsStartup growth hacks for early-stage teams: referral program ideas, content, partnerships, experiments, and how to measure startup growth honestly.
Key terms
- Product-Market Fit
- Go-to-Market Strategy
- Growth Hacking
- North Star Metric
- Customer Acquisition Cost
- Lifetime Value
Other topics
- Startup Funding and Capital
- Starting a Startup
- Running a Startup
- Protecting Your Startup
- Entrepreneurship Fundamentals
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